Several aviation businesses, one clearer sense of belonging.
At its height, Aerovision operated one of France's largest privately owned fleets of jet aircraft. What mattered most was giving the different activities a visible family resemblance without blurring their individual roles.
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The useful diagnosis.
Reposition JetServices, Aerovision and sister aviation businesses including Advanced Air Support.
The identity had to scale from everyday marketing material to highly visible environments such as exhibition stands, while still making the relationship between the businesses clear.
Create a shared visual logic strong enough to hold the group together, but flexible enough for each aviation activity to retain its own role.
A group identity should connect businesses without making them indistinguishable.