01 / GreenFrog
When the business moves up,
the brand has to move with it.
GreenFrog had outgrown the identity that helped it get started. The useful job was not to abandon personality, but to bring a more assured presence to a business now operating at a higher level. The brand therefore needed to signal a higher level of ambition while remaining approachable and recognisably human.
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SituationA growing garden-design business whose image no longer matched
the standard of its work.
RoleStrategy, identity, copy and application.
What matteredA more confident brand that kept the approachable tone
clients valued.
The useful diagnosis.
What they asked for
Refresh the brand as the practice moved upmarket.
What we found
The first identity had been right for the first version of the business. The business had changed faster than the branding.
What we recommended
Retain the collaboration and warmth, while giving the brand enough poise to sit comfortably in a more premium context.
Prestige is not the same thing as distance.